You are not required to actively follow your competitors, specifically from your personal or brand’s social media pages. There are plenty of good reasons to keep an eye on them. After all, it could seem a little strange if your business is only following 50 users, and half of those accounts are competitors. But should I follow my competitors on Instagram?
Well! without actively following their accounts, can you covertly spy on your competitors or clients on Instagram? You must first identify your competitors before developing strategies for following them.
As a social media business owner, your natural impulse could be to avoid all interactions with your competitors, especially whether you’re all competing for the same customer base. Even so, analyzing your rival might allow you to acquire useful industry insight and generate ideas for new marketing strategies.
Here are three quick reasons why you should be following your competition on social media.
Should I Follow My Competitors on Instagram?
LEARN WHAT YOU’RE UP AGAINST
It is advisable (no, I’ll say important) that you research your competition brands before jumping into the deep end unless you have a really, really niche market. To obtain an initial sense of their style and substance on social media, you can visit their profile without having to follow them.
However, doing so enables you to see how they approach marketing on a daily basis (if they have one). Be quiet, observe, and record their daily activities. Look out for structure and content specific.
You’ll be exposed to a range of competition content over time, and you’ll start to see a pattern in phrase usage and image color/branding. Make these concepts your own by incorporating them into your brand page so that each post reflects the history and mission of your company.
It goes without saying that you shouldn’t directly copy an idea from a competitor. Doing so is unattractive and, to be honest, shows poor content design. Never stray from your color branding approach, and keep your consistency high!
STAY UP TO DATE WITH INDUSTRY NEWS
Do you remember the school friend who showed up one day carrying the most having-to-cut technology you had ever seen? Or you must be thinking, should I follow my competitors on Instagram? Or perhaps you were that popular kid? My collection of shiny Pokemon cards is still with me. In any case, the prospect of possessing a new device or item gets everyone’s interest.
They look to you for explanations and demonstrations. Social media operates on the same concept, but there is a limit to fulfill. To get the product’s full attention from the general public, you must be the first to put it online. You can track both your own and a competitor’s development by following them. You release a video if a competitor has just published the first photograph of the new iPhone. However, being the first on the block is excellent.
When you’re researching, keep in mind that you shouldn’t be enticed to interact with your competitors’ brands until they have specifically mentioned you. You don’t want to automatically like a comment, giving them free brand exposure.
It is important to examine every aspect of your competitors’ social media strategies. Read to know should I follow my competitors on Instagram? They include their social media content, user engagement levels, and social media comments. Use all of this information to guide and enhance your content strategy, improving it yearly. When it comes to building your content marketing strategy, knowledge really is power.
Why should you use social media to follow your competitors?
You can monitor your competitors on social media and learn how they decide what is effective for them. By keeping a regular eye on your competition, you may rapidly determine what is working for them so you can imitate their strategies and raise the caliber of your brand.
Should you get in touch with your competitors?
Knowing how to build a relationship with competitors is essential. It may happen because it has numerous advantages to be friendly with them. If you go about it right, you can establish a sincere and reliable rapport. It will often put you ahead of the competition if they decide to sell, merge, or partner with another company.
Why is it crucial to stay in front of competitors?
Knowing your competitive advantages and disadvantages in relation to other businesses in the market can be gained by keeping an eye on your competitors. Get an understanding of the current and future strategies of competitors. Give data to help in the development of future competitive obvious benefit strategies.